Out of all the demographics an app designer could develop a mobile offering for, why target kids? Kids simply are not old enough to work, and therefore do not have income to spend on apps. What’s more, they may not even own a mobile device…
The next generation is alive and well. They are blogging, emailing, carrying mobile phones, text messaging, listening on iPods, networking and chatting with friends through social apps and messenger programs, and playing complex massive multi-player games online.
They are about 5 years old.
They are your target customer if you are in new technology development.