The holidays are a very busy time for marketers, and as an affiliate marketer you need to stay on top of your game. By making extra efforts during the Christmas season, you can make sure to reap the benefits of attracting holiday shoppers. One great way to draw in new customers and reach your target audience is through specialized holiday article marketing.
Whether or not you are already using article in your affiliate marketing efforts, you can take advantage of it during the holiday season. Article marketing is the process of using articles full of original content that display your knowledge and expertise to attract customers. Thousands of content publishers look for quality, relevant articles for their directories.
Further focus your efforts by taking advantage of what consumers need during the holiday shopping season; valuable information. Create quality content that addresses the reader’s concerns as well as provides the information they need to make an informed purchase. Treat each individual article you write like it is the one that will generate your next sale.
Knowledge and Expertise
Some aspects of article marketing don’t change whether it’s spring, summer or Christmas time. It’s always important to highlight your knowledge and expertise about the items you’re marketing. Your knowledge as an affiliate marketer becomes even more valuable during the holiday shopping season.
More than any other time of year, the holidays bring consumers searching for products they may not know much about. Many people are searching for gifts that the recipient is knowledgeable about while they themselves are not. Use your expertise to give them confidence and ideas will draw them directly to back to the sites you are marketing.
Recycle and Use New Keywords
One great thing about article marketing during Christmas is that you can recycle articles you’ve already written. There are several ways to change your focus and re-write articles so that they appeal to the holiday shopper. One way is to highlight Christmas and holiday traditions that are related to the products and services you’re selling.
Another great way to promote your products to gift-buyers and increase sales is by grouping items together. Many people love giving holiday gift baskets or themed packages. Focusing on products that complement each other lets you upsell. Upselling generates more revenue while at the same time providing exactly what consumers are looking to give.
Take advantage of your usual keywords and add targeted holiday keywords. Potential customers will be searching for gifts, holiday themes, and festive merchandise and ideas. By adding specific Christmas keywords, you attract shoppers who are specifically looking for gifts. Once they’ve found your article, they will be further impressed by the information you provide.
Christmas is a great time to draw new customers into the sites you’re marketing. By using articles to show off your expertise and the quality of your products, you attract new shoppers. They pass along great gift ideas to their friends, who will and pass the information along to their friends.
Article marketing is a great way to get the message out there for all of the products you include in your affiliate marketing business. Create a marketing strategy that includes article marketing and take advantage of the opportunity to create high quality content for consumers. Providing information they seek is the best way to turn readers into customers.
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Mike Lawson is a freelance consultant to internet marketers. His professional writing service provides quality content for affiliate marketers. http://contentcrooner.com/holiday_promotion.php
