Every mobile device user needs apps on their device. The question is not whether they will download an app, the question is which app will they download on their mobile device. For such reason, it should be your goal to be one of the apps that they feature on their mobile device.
In other words, if a mobile device user does not download your app, they are going to do so with someone else’s app, which should stir your motivation to appeal your product to any and every mobile device user. In case you still doubt the concept, here is precisely why mobile device users need your app.
Someone Needs It
The mere fact that some mobile device user out in the mobile market needs your app, means that every mobile device users could potentially need it too. This also means that if you want to be successful in the mobile market then you must be the choice that mobile device users make when downloading an app from a mobile marketplace.
The key in doing so is to appeal to their interest and ensure that your app does not become a hidden secret.
If such happens then the mobile device users that you are so desperately trying to appeal your app to, will likely neglect it and instead go for one of your competitors. This is the last thing that you want and subsequently can afford when trying to offer a successful mobile app to the market. Your ultimate goal should be to avoid such a fate, which luckily there are some things you can do to help.
Getting Picked Over Your Competitors
We all know how it feels to be the last kid picked to play kickball at recess. Okay, actually not all of us know the feeling because, well, some of us are awesome at kickball. You need to make sure your app is awesome at kickball. Not literally, but figuratively speaking, of course.
You must make sure that when mobile device users look at all of the options to choose from in your app’s category that they pick yours first. The only difference between a user’s selection and playing kickball at recess is that a mobile device user is likely only going to make one pick, so instead of feeling good about being picked second or third, such an achievement is the same as coming in last.
In other words, you must ensure that mobile device users pick your app first every time.
In order to do so, you should ramp up your marketing efforts throughout the Internet, and also make sure that users know that your app is better than all of its competitors. In addition, you can also work to improve your app’s PR presence and overall reputation in the market. You also may want to consider hiring a professional consultant to do so, as the PR and marketing aspect of your app can be a full time job in and of itself.
Whether they realize it or not, every mobile device user needs your app. This doesn’t necessarily mean they are going to download it, but regardless they do need it on their device. Whether you have a creative new app or one that merely assists with an essential task, every mobile device user needs to use your app, it is your job to make sure they download it.
This was a guest article from Jennifer Lewis.
The author works with one of the trusted mobile application development company has corporate offices in the US, the UK and India. The mobility consulting firm with its team of iPad app developers Dallas including iPhone developer Dallas has created over 300 apps for enterprises.