What To Do With An App That No Body Wants

Creating a mobile app is an intricate and sometimes long process. You must first come up with a concept, then design and develop it, and finally market it to the mobile device masses. Along the way so many things can go wrong, and often times it can be as simple as one tiny mistake that brings the whole project down.

While some immensely successful apps make profitability in the mobile marketplace look easy, it can be exceedingly simple to produce an app that is, well, subpar in terms of revenue. You should never expect such failure to happen when working on an app, but at the same time, you should most definitely have a backup plan if it does. For such times, here are some tips for what to do when no body wants your mobile app.

Trash It

The obvious choice when deciding what to do with a lackluster mobile app is to trash it. This is the obvious decision primarily because it is the easiest, but such a choice certainly does come with repercussions. For instance, simply trashing your faulty app gives you no opportunity to salvage any of the investment that was sunk into the project. As you will see, other options present the possibility to make back some of the money lost.

However, the one truly nice part about trashing your failed app project is that it allows you to quickly move on to another project with more profit potential. It essentially leaves failure in the past as an attempt to put it out of your mind. This can be an invaluable act when you are feeling done with a project that appears to be unsalvageable.

Salvage It

Juxtaposed to simply trashing your mobile app is making an attempt to salvage it. The best way to do so is to do whatever it takes to make revenue, even in the slightest increments. If you have to change various aspects of its design or features then so be it. The point is to try to make at least some money off the app instead of scrapping it and making none.

You should be careful, however, not to put too much additional money into marketing or the various other aspects of the project. In fact, you should aim to completely halt investing anymore funds into the app, as the last thing you want is to go deeper in the red and still lack any significant revenue in return. In order to salvage your app, you should aim for a return on investment, but be happy with recouping any money lost.


When it comes to deciding what to do with an app that no body wants, the choice basically comes down to two options: trash it or salvage it. The former gives you the freedom to instantly move on to your next, hopefully profitable mobile venture. However, you will not be able to recoup any of the money invested in the project.

On the other hand, trying to salvage the app can be extremely difficult and risky in terms of losing more money, but it does present the opportunity to turn things around for your app project. Ultimately, the choice is yours and will surely vary depending on the project, state of the mobile market, and your ability to remain optimistic in the shadow of failure.

This was a guest article from Jennifer Lewis.

The author is part with one of the top enterprise application development companies. The mobile application development companies in Delhi NCR has a team of experienced mobile developers in Dallas to create robust solutions for enterprises.