Mobile Apps Put OS in the Backseat

Mobile applications are all pervasive. They have fundamentally changed the way we go about our lives. From checking the weather to planning our day to travel to financial transactions to innumerable other tasks, there is an app for that. We, as users of smart devices,…

Big Data: Not so Big

The hype around Big Data is just that, BIG. Even though Big Data is predicted to be the future fodder for all analytics. The all-pervasive, all-knowing Big Data is indeed useful, and in the crosshairs as the spending target for most marketing teams in the…