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Apps

Bracing Your Mobile App For New Competition

Posted on August 18, 2013 by Nicole Hernandez

Every so often you hear about a tremendously successful mobile app and a vibrant new competitor entering the market to try to take some of its market share. Recently Google announced that it is going to introduce a new Internet music service dedicated to rivaling…

Apps

Is Your App Cut Out For The Mobile Market?

Posted on June 29, 2013 by Nicole Hernandez

Asking yourself whether your app is cut out for the mobile market may seem like a bit of an oxymoron, however, believe it or not, some apps simply cannot compete against other apps of their kind. Truth be told, not every mobile app that is…

Apps

Selling Your Mobile App Like You Have Never Sold It Before

Posted on June 24, 2013 by Nicole Hernandez

Far too often app makers get stuck in the rut of selling their mobile offerings the same old way. This doesn’t mean literally selling it on an app store, instead, it means appealing to potential buyers on mobile devices. There are many ways to do…

Apps

How To Market Your Mobile App To The Business Class

Posted on June 12, 2013 by Nicole Hernandez

Business people are very intelligent, money savvy and always alert. These traits make marketing your app a synch, that is, if those in the realm of business are doing the dirty work. However, when it comes time to market your mobile app to the exact…

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