Where Do Users Place Your Mobile App On Their Devices?

Many mobile devices are packed with apps to the point that users need multiple screens or pages to house all of them. What’s more, some devices even have folders that allow users to further compartmentalize their apps.

With all the apps that someone can have on their mobile device, the odds that yours will be included automatically goes up, but at the same time, the chances that it will be used less frequently also go up. So, while your app may be downloaded in higher numbers, its usage can still suffer. For some apps, mostly paid options, this does not matter a whole lot as revenue is made upon purchase and download of the app. However, for other options that typically depend on mobile ad revenue for profits, the key is to up usage of their apps. In order to optimize the amount of usage of your mobile app, here are a few helpful tips to make sure it has prime placement on many mobile devices.

Get Your App Pre-Loaded On A Mobile Device 

Getting your app pre-loaded on a mobile device is a great way to increase its exposure to as many users as possible. While users of such devices still have the opportunity to delete your app, the fact that it is already downloaded on their device before they even buy it, means that they will at least see and hopefully take note of its existence. This simple placement can be difficult to acquire from most mobile device companies, but if you can work out a deal in order to get your app pre-loaded on such devices, it will mean a lot in terms of exposure to users. Once your app is on a mobile device, it is less likely to be removed, which means users are more likely to use it. If possible, you should aim in your agreement with device companies to get your app pre-loaded and featured on the first page.

Make Your App Part Of A User’s Daily Routine

One of the best ways to increase the usage of your app and subsequently get it featured on the first screen of their mobile device is by making it part of their daily routine. In other words, if someone relies on your mobile app on a daily basis, then they are simply going to use it more often. For instance, if your mobile offering is a calendar and reminder app, then users are likely to use it daily in order to check their schedule for the day. What’s more, because they have the option to set reminders with the notifications on their mobile device, they may end up using your app on a daily basis even if they do not intend to.


Getting your app featured on the first screen of a user’s mobile device is one of the most useful things your can do it increase its usage. So, as you aim to make it part of a user’s daily routine, and perhaps even get it pre-loaded on their mobile device, try to take even more additional steps to optimize its usage. From simple things like listening to user feedback, to frequently updating its software, it is often the little details that will entice people to use it most oftenComputer Technology Articles, especially after it is already downloaded on their mobile device.

This was a guest post from Jennifer Lewis.

Author holds a content writer position with one of the best mobile application development solutions company. The android development companies in Delhi NCR has providing healthcare app development solutions on major mobile platforms.